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Salsa, Texas-Texas (Medium)
Well here it is – behold the perfect balance of chunky, spicy, freshness, and flavor. Texas Texas cracked the salsa sweet spot with ripe tomatoes, mouth-watering jalapeños and cilantro, and the perfect blend of Mexican spices. Scoop it up!
*Award Winning Salsa!
*Austin Chronicle - People's Choice
*Fiery Food Challenge
*Star of Texas Fair & Rodeo
Ingredients: Tomatoes, onions, Roma tomatoes, tomato puree (water, tomato paste), jalapeño peppers, cilantro, green chiles, salt, garlic, apple cider vinegar, spices.
In 1997, Eddie came home with their first pallet of salsa in the back of his pickup truck. He started selling to boutiques, gift shops, BBQ joints, and small mom and pop shops. It was a simple, honest, person-to-person approach, but it wasn’t a booming strategy to sell their first 112 cases. What changed everything was the Austin Chronicle Hot Sauce Festival. After being in business for only three months, the salsa won first place as the People’s Choice Award. It validated their vision and set their small family business on a new trajectory. With credibility firmly established, Texas Texas Premium Salsas soon landed on shelves at big retail stores.
We make salsa. But that wasn’t always the case.
It all began in 1975 in San Saba, Texas; the Pecan Capital of the World. Eddie & Brunhilde Sanderson opened a small retail store – selling pecans and snack foods to townsfolk and hunters traveling to the hill country for deer season. Over time, they expanded their menu to include authentic Texas favorites – family recipes passed down and perfected over generations. Local fandom inspired Eddie & Brunhilde to take their dishes on the road – entering cooking competitions all over Texas. Their confidence and their cooking was rewarded with big wins at cook-offs and festivals for everything from chili to pinto beans and wild game to pecan pies. With a few gold medals and first-place titles under their belts, they had the swagger to branch out. So they made a curious, but not a totally crazy choice. They started making salsa.
Texas Texas is born:
Salsa isn’t just authentic Texas cuisine. It’s also the official state snack of Texas. And when Eddie & Brunhilde moved to Austin in the mid-90s, they were intrigued [and somewhat disappointed] with the overabundance of hot salsas. Most of these hot salsas were either so hot that you couldn’t actually taste it or had absurd names on goofy labels. But they saw an opportunity to turn yet another family recipe into a business venture. They wanted to fill a void in the market with a handcrafted salsa – using only premium ingredients and the sweetest-tasting tomatoes. Their mission was simple: “Win you over with flavor, not kill you with heat.” And their name was simpler: “Texas Texas,” meaning twice the love.
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